Join Today For Just $49

Introducing Breakthrough University… Where PTs Learn To Grow Their Businesses

The first & only platform that gives you access to proven growth systems, cutting edge training, a private community of successful owners and everything else you need to succeed. Welcome to your one stop shop for PT business growth.

What Is Breakthrough University?

1. TRAINING (CONTENT)

2. ACCESS (COMMUNITY)

3. ACCOUNTABILITY (GROUP CALLS)

You will get immediate access to actionable training modules covering all areas of building a successful clinic.  This isn’t some outdated, “ivory tower” philosophy. These systems are working today for owners “in-the-trenches” of private practice PTs

Never again will you feel alone on your private practice journey. You’ll get immediate access to our private community filled with 100s of dedicated owners from all over the world. You are always just minutes away from getting any help and direction that you need.

Every month you’ll get an exclusive invite to hop on our “Inside Circle” calls. Get your questions answered in real time, get the feedback you need and, most importantly, receive the accountability crucial for your growth.

What Do You Actually Get?

Immediate access to our library of focused training courses covering all areas of private practice growth.

“Done For You” templates, checklists & cheat sheets that help you actually get stuff done.

Invites to our member only live events where you can rub shoulders in person with the industry’s most dedicated owners

Want to take your training up a notch? As a member you get exclusive discounts to our suite of premium training systems & tools.

Mastermind with fellow members and the breakthrough team via the private, members-only “Inside Circle” Facebook group

Monthly group calls (Inside Circle calls) that provide hands-on training and real time feedback for all aspects of your business

Under-the-hood visibility into what’s going on in the trenches of a $5 million+ practice 

The latest tips and tricks, along with the advice and feedback to know you’re executing the right way… the first time.

Here's what people are saying...

The Process: The Three Pillars Of Private Practice

At any given time, there are only three areas you need to focus to grow your business - marketing, personnel and finance. We call theses the three pillars and you need to incrementally and simultaneously improve each of them over time to confidently scale your practice. Inside Breakthrough University, you'll get access to all the training that you'll ever need to improve these areas.

"I just want my new patient flow to be consistent." We hear this from owners all the time. The problem is, as an industry we've solely relied on physician referrals for over 100 years.  The new model is to get direct to the consumer. After working with 100s of owners, we’ve identified 9 systems that each practice must have in order to rapidly increase your new patient flow in spite of declining referrals and increased competition from POPTs, HOPTs and large corporate PT practices. As a part of your membership, you get access to these systems so you can be the #1 clinic of choice in your community.

Marketing

1

2

Personnel & Business Systems

Most owners that come to us are time-starved. They wear all the hats. They put out all the fires. This is not a model for sustainable growth. The cure for this is to have the right people in the right seats. Inside Breakthrough University, you get access to the best practices you need to hire, train and incentivize staff so you can cross the chasm from being a clinician to becoming a business owner. At last, you can have a rockstar team the is fully bought in to your practice's vision.

Finance

How do you expand or hire additional staff without going broke? When you take your marketing and personnel systems to the next level, a new problem can arise. The last thing you want is to "grow your practice broke." When you join, you'll discover the crucial systems for planning financial success. More importantly, you'll learn how to do this in a way that is not only stable, but allows you to pay yourself and your staff very well. The keyword here is stability.

3

Your new training platform

"Last year, we were seeing an average of 125 visits/week. After implementing these systems, we are seeing an average of 225 visits/week"

"We went from a little Mom & Pop PT
Clinic to revenue over a million… I see patients myself only 2 days a week. I have money in the bank. I pay myself well."

Dr. Stacey Raybuck Schatz | Franklin MA

Wendolyn Rue | Oak Harbor, WA

The MBA For DPTs

You went to school to become a physical therapist, not a business owner. Growing your practice requires an entirely different skill set that they didn't teach you in PT school. 

You can either try and learn these skills on your own or you can take a proven path to predictable growth. Breakthrough University gives you that proven path. 

There’s never been a more comprehensive program covering all aspects of private practice business success.

It's Like Netflix For PT Business Growth

Heres the reality. You are going to face hundreds of problems along your private practice journey. As soon as you solve one problem it's unfortunately not going to be sunshine and roses the rest of the way. When you solve one problem you'll inevitably reveal another. 

With Breakthrough University, you get a huge shortcut. 

We've created a system where you can access the next solution to your next problem so your path to grow is predictable. You'll never have to re-invent the wheel because you get best practices for how other people have solved the problems you're facing before.  

All the training is on-demand and ready when you need it the most.  

Join Our Industry's Most Passionate Community Of Owners

Every business is different and businesses change. Learning what was best practices 20 year ago doesn't necessarily apply to you today.

Inside the community, not only do you get to learn the foundations of business success, but you also get constant updates & new information about how people are applying these principles in their business today. 

Your problems and business might feel unique to you but chances are we've helped someone in your shoes before. When you enroll today, you'll get immediate access to this support network. 

You'll never feel alone on your private practice journey ever again.

Resources and strategies to strengthen your business

Implementation > Information

Every training is accompanied by helpful checklists and downloadable resources. Because we don't just teach you the theory... we show you, step-by-step, how to actually get stuff DONE. You'll be able to quickly hand-off these processes to your staff members! 

Private Members-Only Community

Ask questions, network and exchange ideas with hundreds of smart, generous practice owners who have been in your shoes. With members ranging from small "solopreneurs" to veteran muli-location owners you're sure to find someone who "gets you."

Member Only Deals

 As a BU member, you get exclusive discounts to our  extensive suite of other training and tools so you'll feel supported at each stage of your journey. You also get priority access to discounts provided by or pre-vetted partners and vendors.

Inside Circle Calls

These live calls act as your monthly "check-up" webinars act as hands-on training for all aspects of business growth. Feedback is often the most important ingredient for continual growth.  On these call you will get your questions answered  receive the accountability crucial for your growth.

Live Events

Get exclusive access to our industry leading live events. These events are the #1 thing in common for owners who double or even triple their business and now you can experience it all for yourself. From interactive break out session to intimate networking opportunities, you’ll walk away with new friends and a clear path towards growth. 

What's Working Now

One of our core values is "Always Learning." We honor this value by constantly seeking new and innovative strategies for practice growth.  You'll also be surrounded by billing, compliance, and marketing experts that will generously answer your questions when any "scary" industry changes occur.

Gift #1

How to Present a Killer Workshop
To Create A Consistent Patient Flow

In this course, you’ll learn how to present workshops that build trust, demonstrate your expertise, and get more new patients into your clinic. 

Follow along as Chad Madden walks you through the step-by-step process he’s developed after hosting 180+ workshops over the last two decades. 


With these techniques, you’ll be able to confidently captivate your audience, build consistency into your marketing, and most importantly: convert more people into paying patients (without being pushy or salesy).

Workshop Course Description

Workshop Course Highlights

Building Authority, Celebrity, and Expertise with workshops. Attract patients who respect your expertise and are willing to overcome all obstacles to be treated at your clinic.
How to get the highest ROI on your workshops. 
Learn a proven process for converting audience members into paying patients without being salesy or pushy.
Create certainty and consistency in your marketing. 
Fill your space and personnel schedules as quickly as possible after you master workshops.

Yours FREE When You Join Breakthrough University

A $500 value

Who is Breakthrough University for?

Exhausted yet confident. Your focus is to transition from "self-employed" to business owner through the right systems.

Major League Owners

Minor League Owners

Overwhelmed but eager. Your first step is to prove viability and build out one consistent patient attraction system.

All-Star Owners

Let's build your legacy. We need to put the right people in the right seats so you can experience ultimate financial & time freedom.

Become A Founding Member Today

Includes

  • Immediate access to our library of focused training modules covering all areas of private practice growth.
  • “Done For You” templates, checklists & cheat sheets that help you actually get stuff done.
  • Invites to our member only live events where you can rub shoulders in person with the industry’s most dedicated owners
  • Want to take your training up a notch? As a member you get exclusive discounts our suite of premium training systems and tools.
  • Mastermind with fellow members and the breakthrough team via the private, members-only “Inside Circle” Facebook group
  • Monthly live calls (Inside Circle calls) that provide hands-on training and real time feedback for all aspects of your business
  • Under-the-hood visibility into what’s going on in the trenches of a $5 million+ practice 
  • The latest tips and tricks, along with the advice and feedback to know you’re executing the right way… the first time.
  • How to Present a Killer Workshop Course ($500 Value)
  • How to Plan for Profitable Growth Course ($500 Value)
  • How To Hire With Ease & Confidence Course ($500 Value)

Just $49

For Your First Month (then $250/month)

Click Here To Join Today

Includes

Frequently Asked Questions

Why is the program so affordable?

One word: Access. 

As an industry, the cards often feel stacked against us. Referrals are drying up. Reimbursements are declining. The perceived value of Physical Therapy in the marketplace does not match our perceived value of Physical Therapy. 

The only way to combat this is by presenting a unified front. That’s why it’s our mission to give access to the dedicated owners who believe Physical Therapy should be the first place people go to when they are in pain. 

Price should never be a barrier to entry for a cause like this.

What if I want to cancel? Am I locked into a contract?

As a member, you can cancel at any time. While we hope you stay forever, you are by no means locked in. Canceling is as easy as clicking one button within your membership portal or contacting our fast and friendly support team.

Once I become a member, where should I start?

Before you do anything else, you need to join the community, introduce yourself and ask at least one burning question. Then dive into our training library and pick a course that will help you reach your growth goals. We recommend you start with the "Value Stream" training and exercise.

Who is this for?

This is only for Private Practice Physical Therapy & Physiotherapy Owners who believe PT is the real solution unnecessary medications, injections and surgery. You must be absolutely committed and dedicated to hitting your goals with total integrity…And have true concern for your patients’ well-being. 

If that’s you, then we will welcome you with open arms.

How Often Will You Release New Content?

Monthly! But don’t feel like you have to consume everything the moment it’s released. Everything we create is archived in the members area, so there’s no rush or pressure to access it in “real time.” 

Think of Breakthrough University as your always-available, PT business growth library. 

Lastly, we value your input at the highest level. As a member you get the opportunity to help mold and develop the platform based on your most pressing challenges and suggestions. 

Who is this not for?

At Breakthrough, we are on a mission to help people in pain get back to normal naturally. We believe physical therapy is the clear path to accomplishing this. So at this time, we only serve private practice physical therapy owners. We do not work with POPTs, HOPTs, Chiropractors or Massage Therapists.

If that's you, then we invite you to check out our other free resources.

Can you guarantee that I'll get results?

Absolutely not. Run away from anyone who makes such claims. We teach the fundamental strategies to predictably grow your clinic. Each of our success stories resulted from owners taking action: by signing up and showing up (doing the work).

Breakthrough Physical Therapy Marketing
680 South Cache Street, Unit 100-9149
Jackson, WY 83001
United States

(877) 903-8616
©Copyright 2020 BPTM - All rights reserved

What Is It?Sign UpLogin

At any given time, there are only three areas you need to focus to grow your business - marketing, personnel and finance. We call theses the three pillars and you need to incrementally and simultaneously improve each of them over time to confidently scale your practice. Inside Breakthrough University, you'll get access to all the training that you'll ever need to improve these areas.

Marketing

"I just want my new patient flow to be consistent." We hear this from owners all the time. The problem is, as an industry we've solely relied on physician referrals for over 100 years.  The new model is to get direct to the consumer. After working with 100s of owners, we’ve identified 9 systems that each practice must have in order to rapidly increase your new patient flow in spite of declining referrals and increased competition from POPTs, HOPTs and large corporate PT practices. As a part of your membership, you get access to these systems so you can be the #1 clinic of choice in your community.

Personnel & Business Systems

Most owners that come to us are time-starved. They wear all the hats. They put out all the fires. This is not a model for sustainable growth. The cure for this is to have the right people in the right seats. Inside Breakthrough University, you get access to the best practices you need to hire, train and incentivize staff so you can cross the chasm from being a clinician to becoming a business owner. At last, you can have a rockstar team the is fully bought in to your practice's vision.

Finance

How do you expand or hire additional staff without going broke? When you take your marketing and personnel systems to the next level, a new problem can arise. The last thing you want is to "grow your practice broke." When you join, you'll discover the crucial systems for planning financial success. More importantly, you'll learn how to do this in a way that is not only stable, but allows you to pay yourself and your staff very well. The keyword here is stability.

"Last year, we were seeing an average of 125 visits/week. After implementing these systems, we are seeing an average of 225 visits/week"

"We went from a little Mom & Pop PT
Clinic to revenue over a million… I see patients myself only 2 days a week. I have money in the bank. I pay myself well."

The MBA For DPTs

You went to school to become a physical therapist, not a business owner. Growing your practice requires an entirely different skill set that they didn't teach you in PT school.

You can either try and learn these skills on your own or you can take a proven path to predictable growth. Breakthrough University gives you that proven path.

There’s never been a more comprehensive program covering all aspects of private practice business success.

Every business is different and businesses change. Learning what was best practices 20 year ago doesn't necessarily apply to you today.

Inside the community, not only do you get to learn the foundations of business success, but you also get constant updates & new information about how people are applying these principles in their business today.

Your problems and business might feel unique to you but chances are we've helped someone in your shoes before. When you enroll today, you'll get immediate access to this support network.

You'll never feel alone on your private practice journey ever again.

Here's the reality. You are going to face hundreds of problems along your private practice journey. As soon as you solve one problem it's unfortunately not going to be sunshine and roses the rest of the way. When you solve one problem you'll inevitably reveal another.

With Breakthrough University, you get a huge shortcut.

We've created a system where you can access the next solution to your next problem so your path to grow is predictable. You'll never have to re-invent the wheel because you get best practices for how other people have solved the problems you're facing before.  

All the training is on-demand and ready when you need it the most.

Join Our Industry's Most Passionate Community Of Owners

It's Like Netflix For PT Business Growth

1. TRAINING (CONTENT)

You will get immediate access to actionable training modules covering all areas of building a successful clinic.  This isn’t some outdated, “ivory tower” philosophy. These systems are working today for owners “in-the-trenches” of private practice PTs

2. ACCESS (COMMUNITY)

Never again will you feel alone on your private practice journey. You’ll get immediate access to our private community filled with 100s of dedicated owners from all over the world. You are always just minutes away from getting any help and direction that you need.

3. ACCOUNTABILITY (COACHING)

Every month you’ll get an exclusive invite to hop on our “Inside Circle” calls. Get your questions answered in real time, get the feedback you need and, most importantly, receive the accountability crucial for your growth.

Implementation > Information

Every training is accompanied by helpful checklists and downloadable resources. Because we don't just teach you the theory of marketing... we show you, step-by-step, how to actually get stuff DONE. You'll be able to quickly hand-off these processes to your staff members!

Private Members-Only Community

Ask questions, network and exchange ideas with hundreds of smart, generous practice owners who have been in your shoes. With members ranging from small "solopreneurs" to veteran muli-location owners you're sure to find someone who "gets you."

Inside Circle Calls

These live calls act as your monthly "check-up" webinars act as hands-on training for all aspects of business growth. Feedback is often the most important ingredient for continual growth.  On these call you will get your questions answered  receive the accountability crucial for your growth.

Member Only Deals

As a BU member, you get exclusive discounts to our  extensive suite of other training and tools so you'll feel supported at each stage of your journey. You also get priority access to discounts provided by or pre-vetted partners and vendors.

What's Working Now

One of our core values is "Always Learning." We honor this value by constantly seeking new and innovative strategies for practice growth. You'll also be surrounded by billing, compliance, and marketing experts that will generously answer your questions when any "scary" industry changes occur.

Live Events

Get exclusive access to our industry leading live events. These events are the #1 thing in common for owners who double or even triple their business and now you can experience it all for yourself. From interactive break out session to intimate networking opportunities, you’ll walk away with new friends and a clear path towards growth.

Workshop Course Description

In this course, you’ll learn how to present workshops that build trust, demonstrate your expertise, and get more new patients into your clinic.

Follow along as Chad Madden walks you through the step-by-step process he’s developed after hosting 180+ workshops over the last two decades.

With these techniques, you’ll be able to confidently captivate your audience, build consistency into your marketing, and most importantly: convert more people into paying patients (without being pushy or salesy).

Workshop Course Highlights

Building Authority, Celebrity, and Expertise with workshops.
Attract patients who respect your expertise and are willing to overcome all obstacles to be treated at your clinic.

How to get the highest ROI on your workshops.
Learn a proven process for converting audience members into paying patients without being salesy or pushy.


Create certainty and consistency in your marketing.
Fill your space and personnel schedules as quickly as possible after you master workshops.

In this course you’ll learn the full process for creating a pro forma–a predictive model of business income, expenses, and profit–for your private practice.

Chad Madden will show you how to use this tool to make progress on your business goals, make smarter decisions as an owner or stakeholder, and shorten the time to see returns on the investments you make in your practice.

Once you understand the fundamentals of the pro forma, this process will continue to help you throughout your entire career.

Forecasting Finances with a Pro Forma.
Learn how to create a future projection of your finances based on the current financial state of your business.


Benchmarks for PT Expenses.
Discover what percentage of revenue should go to payroll, rent and utilities, marketing, equipment, and other expenses at a healthy and growing private practice.


Making Better Decisions as an Owner.
Identify the right actions and investments that will make achieving your business goals inevitable.

Course Description

Course Highlights

“We grew from 2.5 PTs to 4.5 PTs, and Laura (my wife) has cut her treatment time by 50%…all within a 7 month span.

I feel comforted & in control that we have a plan in place. Now I don’t even worry about our competition.”

TJ Sanner | Baltimore, MD

"Before working with Chad I was losing patients each month to POPTS Practices and Hospitals. The first mailing had our phones ringing. It was UNBELIEVABLE. I saw a 33% increase in New Patients each month and it keeps growing."

Hersh Shukla, PT | Shippensburg, PA

Your Gifts For Becoming a Member Today

Become A Founding MemberJoin Today For Just $49

Yours FREE When You Join Breakthrough University

A $500 value

Join Today For Just $49

Forecasting Finances with a Pro Forma. Learn how to create a future projection of your finances based on the current financial state of your business.
Benchmarks for PT Expenses. 

Discover what percentage of revenue should go to payroll, rent and utilities, marketing, equipment, and other expenses at a healthy and growing private practice.
Making Better Decisions as an Owner.
 

Identify the right actions and investments that will make achieving your business goals inevitable.

Course Highlights

In this course you’ll learn the full process for creating a pro forma–a predictive model of business income, expenses, and profit–for your private practice. 

Chad Madden will show you how to use this tool to make progress on your business goals, make smarter decisions as an owner or stakeholder, and shorten the time to see returns on the investments you make in your practice. 

Once you understand the fundamentals of the pro forma, this process will continue to help you throughout your entire career.

Course Description

How To Plan For Profitable Growth
And Create Financial Stability

Gift #2

Yours FREE When You Join Breakthrough University

A $500 value

Join Today For Just $49

How to build an ad that attracts your ideal candidate. Learn the 4-step formula for creating an ad that sets your practice apart from the competition and attracts the perfect PT to your clinic.
8 Personnel Processes. 
See the 8 processes that combine to make up a complete Personnel System with steps for sourcing, onboarding, incentivizing, and more.
Defining a successful PT hire with Scorecards. 
Get crystal clear on the ideal PT you want working for you and define the metrics, accountabilities, and competencies of the position. This one tool will help guide how you hire, promote, and fire at your practice.

Course Highlights

In this course, you’ll discover three different pathways of how you can attract physical therapists who want to work at your practice. 

You’ll learn how to easily create a highly compelling employment ad that sticks out online and appeals to your ideal candidate (while repealing everyone who isn’t an exact fit for what you want). 

You’ll see how to name exactly what you're looking for in a PT, where to post your job ads to gain the most traction, and how to develop a waitlist of physical therapists applying to you.

Course Description

How To Hire With Ease-And-Confidence

Gift #3

The ProcessThe Perks

How much does Breakthrough University Cost?

Breakthrough University is typically $250 a month. However, like buying a car, we believe you should take it for a test drive first. That's why we invite you to check out the entire platform, including the community and group calls for just $49 for your first 30 days. If you decide that you love and you want to stick around then do nothing and you'll be able to continue to experience all the benefits of being a member for just $250 a month. 

 
 
 

Immediate access to our library of focused training courses covering all areas of private practice growth.

“Done For You” templates, checklists & cheat sheets that help you actually get stuff done.

Invites to our member only live events where you can rub shoulders in person with the industry’s most dedicated owners

Want to take your training up a notch? As a member you get exclusive discounts to our suite of premium training systems & tools.

Mastermind with fellow members and the breakthrough team via the private, members-only “Inside Circle” Facebook group

Monthly group calls (Inside Circle calls) that provide hands-on training and real time feedback for all aspects of your business

Under-the-hood visibility into what’s going on in the trenches of a $5 million+ practice 

The latest tips and tricks, along with the advice and feedback to know you’re executing the right way… the first time.

"Before working with Chad I was losing patients each month to POPTS Practices and Hospitals. The first mailing had our phones ringing. It was UNBELIEVABLE. I saw a 33% increase in New Patients each month and it keeps growing."

“We grew from 2.5 PTs to 4.5 PTs, and Laura (my wife) has cut her treatment time by 50%…all within a 7 month span.

I feel comforted & in control that we have a plan in place. Now I don’t even worry about our competition.”

TJ Sanner | Baltimore, MD

Hersh Shukla, PT | Shippensburg, PA

Dr. Stacey Raybuck Schatz | Franklin MA

Wendolyn Rue | Oak Harbor, WA

In this course, you’ll discover three different pathways of how you can attract physical therapists who want to work at your practice.

You’ll learn how to easily create a highly compelling employment ad that sticks out online and appeals to your ideal candidate (while repealing everyone who isn’t an exact fit for what you want).

You’ll see how to name exactly what you're looking for in a PT, where to post your job ads to gain the most traction, and how to develop a waitlist of physical therapists applying to you.

Course Description

Course Highlights

How to build an ad that attracts your ideal candidate.
Learn the 4-step formula for creating an ad that sets your practice apart from the competition and attracts the perfect PT to your clinic.

8 Personnel Processes.
See the 8 processes that combine to make up a complete Personnel System with steps for sourcing, onboarding, incentivizing, and more.

Defining a successful PT hire with Scorecards.
Get crystal clear on the ideal PT you want working for you and define the metrics, accountabilities, and competencies of the position. This one tool will help guide how you hire, promote, and fire at your practice.

Join us for critical training, community and support to help your clinic adapt to Covid-19.

✔️ Over-the-shoulder access to the best practices for surviving & thriving during and after this crisis

✔️ Marketing, personnel & finance training to get your practice back on track

✔️ Invitation to the top online community in our industry

✔️ Unfiltered access to ask us questions and get the support you need

GET BREAKTHROUGH UNIVERSITY NOW

As a practice owner, you might be facing the most turbulent climate you've ever experienced...

Major challenges have forced us to change more in the past 3 weeks than we have in the past 3 years: Laying off staff, navigating government aid, communicating with patients, and keeping a safe home life.

Honestly, it's been pretty scary — and that's okay.

We're all allowed to feel a little overwhelmed right now.

But I knew I had to stop, take a deep breath and start working on a plan to keep my team employed, my patients supported and my clinics afloat.


At Breakthrough, our number one priority is to help you and our industry survive this crisis. 

More importantly, we want you to emerge stronger so you can help more people in your community get back to normal naturally.

After a bit of scrambling, I am confident we have the right strategies in place to weather this storm — and I want to share them with you.

That's why I created a place where you can get access to the best practices for managing your business, not only through crisis, but long after. 


Introducing Breakthrough University...

Am I automatically a member if I've purchased a product from Breakthrough in the past?

If you are currently enrolled in GrowthX or a Breakthrough Masterclass then you get complimentary access to this membership. It's our way of saying thank you for being a loyal client!